Also known as: karencatangay
MARKETING MANAGER: OTC Healthcare/ Consumer Packaged Goods Highly accomplished marketing practitioner/ portfolio manager with over 14 years of experience strategizing and rolling out highly effective expansion programs in OTC healthcare and consumer goods industries. Proven track record in driving market leadership and exceeding corporate sales and income goals. Seasoned in in-depth analysis, brand differentiation, market strategy, category expansion and proactive, innovative business improvements Specialties Marketing Strategy & Campaign Development, Brand Positioning & Messaging, Brand, Product & Portfolio Management, Brand Differentiation, Market Expansion, Innovative Business Improvement, Consumption Habit Creation, Integrated Marketing Campaigns, New Product Development & Launch, Customer Segmentation Strategies, Market/Consumer Research, P&L Management, Packaging & Pricing, Customer Relationship Management (CRM), Website Development, Social Media Marketing, Project Management
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