aarti arora
Aarti Arora is a registered dietitian with more than years experience in food and drink PR. She provides expert counsel on consumer and brand communications including program development, media relations, digital strategy, issues management, and health and nutrition communications. Currently located in Calgary, Aarti splits her time for work in New York City and Edinburgh, UK. Aarti develops and executes complex national and global campaigns, including negotiating high-profile partnerships, planning experiential events to connect consumers with brands, as well as creating health and wellness programming. She spent a total of seven years with Edelman where she worked with clients including the National Dairy Council, Centrum, Pfizer, and Bush's Beans to reach health professionals, consumers, and the media, promoting the nutritional benefits of products while ensuring messages were scientifically accurate and met FDA and USDA regulatory requirements. Her strong blend of consumer and corporate communications expertise has been applied to numerous leading brands, including Starbucks, Weight Watchers Foods, Kraft Foods, Dannon, Chipotle, Arnold Bread, Boboli Pizza, and Heinz. Aarti is passionate about PR and driven to create campaigns with a strong ROI that help clients obtain their business objectives. Her media contacts range from health, nutrition, food drinks to business, lifestyle, and luxury. Most recently she lived in Scotland where she consulted with several drinks companies Moet Hennessy, Glenfiddich, InverHouse Distillers, and Tennents Lager to devise and activate global product launches. She is a member of the Academy of Nutrition and Dietetics (AND), enjoys whipping up new concoctions in the kitchen of her current location, Calgary, Canada, and exploring new food and drink finds in New York City and Edinburgh, UK where she splits her time for work. read more ...
  • photography
  • traveling
  • hiking
  • soccer
  • entertaining
  • blogging
  • interior decorating
  • French Culinary Institute
  • North Carolina State University
  • Account Supervisor At Edelman
  • Senior Account Supervisor At Edelman

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