Bill Baker is recognized internationally for his work in branding and marketing countries, cities and regions. With more than years experience in over countries, Bill has developed successful tourism and economic development strategies for dozens of locations throughout the United States and Australia. He has also been directly involved in shaping some of the most respected destination branding campaigns in the USA, including Australia's highly acclaimed "Shrimp on the Barbie," which he directed for seven years. He has produced tourism strategies for the Sydney Olympic Games, and has been asked to provided strategic counsel to destinations around the world including Hong Kong, Guam, India, Macau, and Saudi Arabia, as well as Australia's global branding and integrated marketing campaigns. His book "Destination Branding for Small Cities has drawn praise from practitioners, academics and destination marketers worldwide. This year, Bill will contribute to two books on destination and city branding. Specialties Brand planning for cities, regions and destinations Brand coaching and education Tourism planning Visitor Readiness Assessments Conference keynote speaker Authorread more ...read less ...
travel
public speaking
travel & tourism industry professionals worldwide
Wallsend
President At Total Destination Marketing
Marketing Manager - North America & Europe At Australian Tourist Commission
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