brian howell
Highly accomplished sales and marketing executive with proven expertise in executing multi-platform marketing programs that exceed company goals for revenue, margin, audience and customer loyalty. Responsible for developing and executing consumer marketing strategy to support a variety of products across both print and digital platforms. Extensive background in utilizing market research and market segmentation data to guide initiatives throughout entire customer life cycle. Proven leader with extensive experience leading teams, budgeting and forecasting, developing and executing pricing strategy, AB testing, cross-departmental project management. Professional background and recent results Integrated Multi-Platform Marketing years of developing strategies, managing teams, and executing programs resulting in increased revenue reach. Increased direct marketing production production by at multiple companies Launched companies' customer facing email, mobile, direct mail, search and social media initiatives. Extensive experience partnering with digital agencies Established and monitored AB testing processes. Market Strategy Business Analytics Forecasting Developed forecasting models used company wide to establish company goals for revenue and audience. Lead development of product marketing strategy to support multi-platform product portfolio. Extensive experience developing market specific business plans Membership Programs Developed online customer loyalty program built program membership to K with coming from defined program target markets, reducing churn by . Revenue Generation Budget Management Consistent Y.O.Y revenue growth through implementation of market based pricing, improved customer targeting, expanded product lines, improved retention. Increased revenue by ,new customer tenure by , margin by Increased digital product revenue by X since read more ...
  • Bowling Green State University

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