My marketing approach is simple. I go beyond the basics and look at companies comprehensively from the inside out. A marketing plan must include more than strategic advertising but it must really analyze inconsistencies in company messaging, identify a target audience and specific advertising to reach that audience and finally a sound plan must boast goals for meeting customer service from A to Z. With Collier County's Public Services Division, for example, we analyzed customer service through a secret shopper program I engineered. -Strategic Business Advancement -Marketing Planning -Public Relations (Media Social Media Blogging) -TV and Radio Script Writing -Graphic Design -Brochurepromtional Material Development -Message Development for Staff Marketing Materials -Focus Groups Customer Surveys Specialties branding, advertising, marketing management, market plan development, media relationsread more ...read less ...
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