Cathy Liggett

Female, 58 years old

Currently I am employed at Sopheon, an international provider of software and services for product life-cycle and portfolio management. Sopheon’s Accolade® solution enables manufacturers and service providers to achieve sustainable market differentiation by synchronizing strategic roadmapping, idea development, and innovation process execution. I’m a Regional Account Executive responsible for the Southwestern United States, Mexico, Central and South America. I maintain a weblog called "The Observations of a Sales Gal" to promote my Brown Bag Seminars. My clients typically need to address process, culture, and technology to have a successful deployment of product life-cycle management software. In this weblog I conduct surveys about software deployment and product life-cycle management, post trends, and my observations. To facilitate change adoption and innovation I conduct Brown Bag Seminars for my prospects. This helps bring issues out on the table, and creates an environment for consensus around issues that block any sales initiative. Specialties Consultive Sales, Solution Sales, Strategic Selling, Product Management, Portfolio Management, Ideation, Stage Gate Process, Roadmapping, and Project Management. read more ...
  • creativity
  • innovation
  • strategy
  • executive suite
  • emarketing association
  • Account Executive At Sopheon

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