It's all about the content. Learning what stories to tell and how to tell them, managing the people (and systems) that make them happen, ensuring that they get found. It sounds simple. It isn't. Each piece of the content puzzle requires a distinct discipline, and it's uncommon to find someone with deep experience in all of them. That's what I do. I've run, launched and relaunched major editorial brands in print and online, managing highly dispersed teams. In the early days of the Web, I founded what may have been the first editorial agency devoted to new media. I developed my first digital content strategy in , was one of the first editors to put a monthly print magazine on the Web, was a pioneering blogger, and have a long track record of employing suitable new technologies to reach new audiences. And when it became apparent that there were effective ways to get content found with search engines, I applied those lessons to great effect at one of the Net's biggest content sites. In an age where any company can be -- and needs to be -- in the content business, and where the ways to build and reach audiences expand daily, it's an exciting time to be telling great stories. Let's talk. read more ...
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