donnie clapp
The age of exclusively one-way marketing is drawing to a close. The ability to effectively engage and connect with people who are interested in a brand will likely be the defining factor in the continued success of that brand. By the millions, consumers are realizing that they have a choice in the matter of believing what is said to them. The only way to ensure that the next message a brand delivers is embraced by its audience is to have a previously established relationship of authenticity and trust with that audience. The only way to develop such a relationship at the scale required by large brands such as Montana is through the emerging tools of social media. Specialties Integrated Strategy, Social Media, Public Relations, Creative Writing read more ...
  • television
  • advertising
  • marketing
  • guitar
  • mountain biking
  • skiing
  • reading
  • hiking
  • Texas A&m University
  • El Campo High School
  • Community Manager
  • Community Manager At Mercurycsc

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