From her earlier agency assignments in Canada copywriting Procter Gamble, Nestl Carnation, and Kraft materials, to positions at leading organizations such as Canadian Breast Cancer Foundation and March of Dimes, Elaines passion for marketing has never waned. Elaine has been contributing to MarketingProfs since . Readers in countries regularly read her blog, Totally Uncorked on Marketing. She has recently become a contributing writer for SmallBizClub started by NFL Hall-of-Famer Fran Tarkenton in partnership with Office Depot, and she contributes to American Express Open Forum. She has been a contributing writer for The Business Journal and her articles have appeared in many publications, including The Arizona Republic, Stanford Social Innovation Review, Marketing News, Advancing Philanthropy, and association publications. She has been interviewed by CNN, Connect Magazine, and The Capitol Times, and her content was included in Guerrilla Marketing for Nonprofits by Jay Conrad Levinson, Frank Adkins, and Chris Forbes, Nonprofit Consulting Essentials by Penelope Cagney and Share of Mind, Share of Heart by Sybil F. Stershic. Elaine is a Faculty Associate at the ASU Lodestar Center for Philanthropy Nonprofit Innovation and a professional member of the National Speakers Association - she does keynotes and presentations on business and nonprofit marketing, branding, customer service, and cause marketing at conferences and meetings. Since relocating from Toronto, Canada to the U.S. in late , she has taken on several volunteer positions for national and local organizations. She serves as ambassador of the American Marketing Associations (AMA) Nonprofit Marketing Community and has been a member of the Association of Fundraising Professionals (AFP) international communications and marketing committee and serves the board of the AFP Greater AZ Chapter. Elaines career has included stints as a cookbook author, teacher, singer and television show host. read more ...
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