Eric P. Canada in Chicago, IL | Indiana University - Indiana University Bloomington

Eric P. Canada

Male

Eric P. Canada of Blane, Canada Ltd. is a nationally recognized authority on economic development marketing and business retention. In his book, Economic Development Marketing for Results, Mr. Canada outlined the application of bb strategies in an economic development environment before bb became fashionable. He has conducted marketing program audits of of the top economic development organizations in the US. Mr. Canada created a competitive capacity analysis technique and benchmarks to replace the subjective SWOT analysis. Mr. Canada created standards for business retention where none existed before. Now, the Synchronist Key Performance Indicators allow local, regional, and state EDOs to compare their findings to national benchmarks providing a clear picture of their competitive position. He created the Synchronist Business Information System to manage existing business strategy. He also manages the largest BRE research collaborative in North America. Mr. Canada regularly works with clients to develop effective marketing and existing business strategies and programs. Specialties Economic Development Attraction Marketing and Business Retention Expansion read more ...