Classically trained in market research. Strong background in quantitative and statistical methods as well as qualitative research. Held senior positions in brand marketing and research at Quaker Oats and Sears before founding Research Arts. Trained several moderators who went on to found their own firms. Write and speak on consumer trends, in particular the impact of the major economic and environmental shifts on consumers choices. Joint US-UK citizenship allows me to work on both continents. I am very comfortable in the online world, design my own websites and innovative online research. Specialties Qualitative research, online and mobile surveys, consumer trends, social media, seniors boomers, green markets. Extensive experience in CPG, financial services, BB, retail, housing, pets and personal tech. read more ...
  • technology
  • gardening
  • consumer insights interest group
  • University Of Chicago

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