Genevieve Varela in Miami, FL | University Of Central Florida - Florida International University

Genevieve Varela

Female

Genevieve • Varela • genevievevarela • holybeejeezus

Miami, FL

If you dont find Genevieve downloading a new app most likely you will catch her discussing superheros, watching movie trailers, or even sometimes redecorating. Her interest in everything new, from pop culture to technology to food, music and fashion has always led her creative explorations. Its key to her keen ability to make client messaging relevant and resonant to the latest trends. She developed an impressive track record at Fleishman-Hillard where she was VP of Digital, bringing a -degree perspective to integrated marketing, social business, digital communications, production and project management. Clients such as Procter Gamble, Philips, EA Sports, British Airways, McCormick Spices, ATT, Merck and Bayer Corporation benefited from her holistic approach in social strategies. Previously, she was a Creative Director for The Jeffrey Group, serving clients such as Kodak, Sony Ericsson, Getty Images, Fed-Ex and DIAGEO. And before that, she worked as a designer and art director. Genevieve is always looking to add new skills to her passion for communication. This Miami native is a graduate of Florida International University, as well as the Miami Ad School. She holds several industry awards and has been published in various international advertising and design publications. At Alma, Genevieve is leading an agency-wide emphasis on digital that is transforming client solutions. She also sings in the car, enjoys dancing, and eats peanut butter right out of the jar. One of a kind, which is why shes perfect for an agency with soul. read more ...