Marketing Executive with in-depth experience in both consumer and business markets. Expertise ranges from Business to Business product marketing to brand development for leading consumer products and technology companies. Architect of multiple ROI driven customer acquisition, retention and winback programs. Operational experience leading advertising agencies, and marketing departments ranging from 5 to 100 individuals. Skilled developer of targeted value propositions across multiple customer groups and vertical industries and the translation into target audience size, pricing and tactical marketing programs. Familiarity with agile product development and road map development. Recent experience includes marketing/sales integration using the Salesforce.com platform, Omniture platform utilization for multi-channel marketing measurement, affiliate marketing performance marketing program development and marketing automation systems such as Marketo. Specialties Consumer Advertising, Business to Business Marketing. Affiliate Marketing, Direct marketing, Public Relations, Telemarketing, Customer Behavior, SEO (search engine optimization), Organic Search, Pay Per Click (PPC) Integrated marketing, Value proposition development, product definition, copywriting, CRM messaging architecture, CRM automation, Omniture, Subscription and membership marketing, Marketo, Salesforce, Cable and satellite television marketingread more ...read less ...
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