Jo Roberts in Minneapolis, MN | Minneapolis Community And Technical College - Boston University

Jo Roberts

Female

joellenroberts • recklessnarcolepsy • joellenroberts_ • ojellenroberts_

Hello. I'm a marketer. In today's world, the marketing profession is oft summarized in black and white terms. It's all about the new Cs. Or, is it still the Ps It's all about creative communications. Or, is it about math, metrics, and ROI It's all about building relationships. But what about building great productsand profit And those products Does it matter where they're soldor howor is it simply a matter of word of mouth through social channels The fact is, marketing's about all of that ... and more. And to be a successful marketing leader, you need to understand more than a single specialty you need to understand how all these factors work togetherfrom analyzing sellable ideas to analyzing sales results. People matter so do products. Partly through ambition, partly through luck, I've amassed the experience and insight to manage this complete, multi-discipline marketing lifecycle. I'm an accomplished professional known for creativity, intellectual curiosity, and analytical savvy. A veteran of BB tech and publishing industries, with a specialization in startup, early stage, and high-growth product opportunities. An idea instigator. An early adopter. A contrarian. Here's what I love Managing product lines. Driving demand. Uncovering revenue potential. The challenge of strategy and planning. Tracking trends and anticipating customer behavior. Transforming technical concepts and product details into easily understandable messages and creative campaigns aligned to well-thought-out brand objectives. Here's what I hate Keeping the status quo for the sake of tradition and predictability. Change for the sake of change. Specialties Marketing strategy Product marketing BB product launches Demand generation Product positioning and messaging Customer insight, trend analysis persona development Integrated campaign management Promotions Ecommerce and brand-focused websites Email marketing Direct response StrengthsFinder . Themes Intellection Learner Ideation Input Strategic Myers-Briggs Type Indicator INTP Introversion Intuition Thinking Perceiving read more ...