Marketing professional with experiences spanning digital media, traditional marketing and advertising, and communications. With a focus on digital media, my accomplishments include project management, social media marketing, website operations, strategic planning and effectively working with stakeholders, clients and third party vendors on various projects. Beyond the scope of utilizing various social media channels to increase a brand's social footprint, I am capable of developing integrated strategies that leverage offline communications strategies to build awareness and increase word of mouth for greater impact. SKILLS ABILITIES Over years of professional experience with seven years of experience leading teams, both internal and abroad, to bring integrated marketing and communications efforts to fruition for brands across diverse industries. Proven expert in initiating and managing a digital presence to drive a brands social footprint, website traffic, brand awareness, customer loyalty and brand reach. Capable of setting performance goals and analyze metrics across online channels with a myriad of analytics tools Experience leading international teams to develop and deploy integrated marketing strategies for brands across various traditional and non-traditional platforms. AREAS OF EXPERTISE Social Media Marketing, Social Media Advertising, Community Management, Project Management, Content Management, Email Marketing, Blogger Relations and Outreach, SEO SEM, Website Social Media Analytics, Public Relations Planning and Implementation, Client Relations, Contract Negotiations, Print Electronic Design, Budget Planning and Team Management. read more ...
  • public relations
  • social media
  • digital marketing
  • microsoft office
  • West Virginia University
  • Florida International University
  • Senior Associate
  • Digital Strategist At Burson-marsteller

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