Solutions-oriented professional with 20 years of notable successes developing and directing a broad range of direct-to-consumer retail, e-commerce and catalog marketing initiatives; managing the strategic planning, analysis and implementation of marketing programs, processes and systems in direct support of business objectives. - Track record of increasing management responsibility in retail, e-commerce and catalog business development, marketing program, systems, process design/analysis and full life cycle project management. - Demonstrated capacity to implement innovative marketing and service programs designed to improve customer satisfaction, enhance sales, identify new customers and reduce operating expense. - Hands-on experience leading all stages of marketing program and associated process and system development efforts, including requirements definition, design, testing, implementation and support. - Outstanding leadership and communication abilities; able to coordinate and direct all phases of project-based efforts while managing, motivating and leading project resources. - Adept at directing the development of effective business plans, policies and procedures, project documentation and milestones, and technical/budgetary specifications. Specialties Marketing Program Development (read more ...read less ...
emarketing association
Purdue University - Krannert School Of Management
Purdue University
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