Leonard Murphy in Atlanta, GA | Username lennyism - lennyism1

Leonard Murphy

Male, 48 years old

Atlanta, GA

I am a seasoned and respected market research industry leader with an entrepreneurial drive. I have been called a visionary and am renowned as an innovator. I have successfully established and led several companies in the MR space including Rockhopper Research, a leading full service global research firm and MDM Associates, a MR consulting firm, before founding my current companies: BrandScan 360 and my consulting practice LMC group (www.asklmcg.com). In my consultant role I function as a senior business strategist and adviser to numerous firms within the MR space, as well as disruptive agencies developing MR-centric initiatives. I also work across the industry to drive the development of innovative research technologies and best practices by developing strategic alliances with multiple â€œbest in classâ€ providers. I serve on the Board of The Market Research Global Alliance, the premier social network for the global MR profession. I am the Founder and Executive Director of the Research Industry Trends Monitoring Group & Publisher of the GreenBook Research Industry Trends Study, the oldest study in the industry devoted to tracking changing trends in MR. I serve on the Advisory Boards of the Festival of NewMR and The Merlien Institute, and I am also the Chairman of the IIR Technology Driven Market Research conference. Rounding out my busy professional life, I am the Editor in Chief of the GreenBook Blog. My career in research began as the Director of Call Center Operations for The Myers Group. After a successful tenure at TMG, I left to assume the role of Vice President of Operations and Client Services at DialTek, a research provider focused on using automated telephony as a methodology for research. Before catching the research bug, I accrued over 11 years of experience in senior-level roles with Weblink Wireless, Ryder TRS, Jackson Hewitt, and H&R Block. Specialties Utilizing emerging technologies to maximize the potential of insight collection, consumer/brand engagement, and marketing ROI. read more ...