Mark Van Baale in Kansas City, MO | University Of Iowa - University Of Iowa - Henry B. Tippie College Of Business

Mark V. Baale

Male

I served in the United States Army for 3 years after I graduated from high school. After the Army, I studied at the University of Iowa. After college, I was hired on to John Deere, a Fortune 500 agricultural equipment company. I started off as a Web Content Analyst at Deere in charge of a John Deere parts ordering website creating and updating web content. I learned how to update the content by writing raw HTML. My main duties were to integrate off-line promotion initiatives with online content which established a marketing-driven approach to JDParts.com website (http://jdparts.deere.com). After this position, I was moved to an Electronic Communications (e-Business) Specialist position where I was in charge of all digital communications for the marketing and advertising department. I helped bring about e-mail marketing campaigns to our department and managed web content for more websites. I was the lead for a major redesign of a John Deere website that focused on home and workshop products that customers could use in their business. The work we did can be seen at http://www.deere.com/homeandshop. I was relocated to Lenexa, KS as part of a division realignment in 2007 and my job was changed to a Direct Marketing Manager in charge of planning, defining, and executing 40-50 B2B direct marketing campaigns each year. I worked extensively with outside vendors and cross-divisional departments to identify customer segments for mailing lists. I was in this job until divisional changes resulted in my departure from the company. I worked at Theater League in charge of producing live theater shows where I managed their social media channels and updated their website content. Going back to my Ag roots, I recently joined Penton Media as an read more ...