mark thompson
HOW I CAN HELP YOU Your communications goals are likely to be unique, and what you seek from a professional is the ability to deliver a message that connects with your target audience. This messaging should focus on what's important to your audience in order to meet your overall business objectives. Moreover, you want your communications requirements handled in ways that bring you value with a minimum of fuss. That's where I can help. Throughout my career I've successfully addressed my clients' requirements by applying my ability to analyze audiences, synthesize a wide range of information, and distill content into the appropriate rhetorical vehicles. The material I produce isn't designed to be merely interesting; it's designed to convey the goals of an organization. CAPABILITY SNAPSHOT Here's a snapshot of who I am and what I can offer you: • Communicator with exceptional analytical, research, writing, and presentation skills • Strategic thinker knowledgeable about standards, business processes, and audience analysis • Strong substantive editor with attention to detail • Ability to synthesize information from disparate knowledge domains • Consistent record of excellence in delivering timely, effective print and online materials That's what I bring to bear when addressing the needs of my clients. MY APPROACH When faced with a problem, I like to research how others have dealt with similar situations successfully. So, when tackling a project for a client, I review best practices, for there's always something new to learn. During execution I opt for the simplest, most elegant, approaches that meet the client's business objectives. These tend to be the most cost-effective and offer good value for money in the long run. It's important not to over-think a problem. Of course, some projects are without precedent. In such cases I can draw on my varied interests to make unexpected connections and create solutions for my clients that make sense. Specialties • Copywriting, technical writing, usability, substantive editing, market positioning, research, audience analysis, search engine optimization (SEO), branding and identity, consulting, MarCom • Video production, directing, interviewing • Non-profit governance, boards of directors, strategic planning, negotiation • Software development, telecommunications • U.S. foreign policy, history of international relations • HTML, SGML, XML. read more ...
  • strategic planning
  • London School Of Economics And Political Science
  • University Of Toronto
  • Freelance Book Reviewer At The Globe And Mail
  • Copywriter And Editor At Various Clients

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