Marshall Clark in San Francisco, CA | University Of California Davis - Davis

Marshall Clark

Male

marshallclark • marshallclark1 • gieckboy

San Francisco, CA

Accomplished and highly-creative digital marketing product executive. Recognized as one of the top data and marketing experts in the nation having powered digital strategies for Procter Gamble, JJ, Microsoft, Intel, Bank of America, Chrysler, others. Skilled in the synthesis of technology, business, and design towards development of new products. Creative technologist with a successful track-record of conceiving and building novel, sophisticated marketing data systems including Programmatic Brand () - Currently developing the first cross-channel, closed-loop optimization platform for brandattitudinal metrics. Enables marketers to define brand goals (ex increased product consideration) and rapidly generate results through algorithmic optimization of programmatic display, video, and social campaigns. Currently testing with multiple IPG clients. Engagement Index () Ground-breaking brand marketing automation platform developed for Microsoft, enabling measurement and optimization of brand attitudinal survey scores via automated search keyword real-time bidding rules. Successfully deployed by Microsoft. Dynamic Path () One-to-one marketing automation system designed for Hilton Hotels to provide creation and delivery of personalized ad messaging and website content based on cross-channel media exposure data. Successfully deployed by Hilton. PageRank for People () A novel system for the assignment and verification of transportable (non-URL-based) authority for authors of online content. Concept published to positive acclaim from industry leaders (Tim O-Reilly, John Battelle, Dave Winer) - development initiated with Digg. read more ...