Melissa Hernandez

Female, 44 years old

melissa hernandez
As of August , I started with Neighborhood News as an Inside Sales Associate. This company embraces local business helping other area businesses succeed. I love the diversity of my position from sales and administrative functions to newsletter layout and ad design. From October to July , I worked in the Business Office of St. Mary's University. The best aspect of work for my alma mater was the interaction with the student body community and their parents. The most challenging aspect of the job was ensuring that students have their financial plan in clear view so they can succeed to finish with their goal of a college education. Up until May , I was also working a second position with Hernandez Events Inc. (HEI), no family relation, as an Account Service Representative. This position consisted of event planning, execution and summary of results. In addition I did accounting (accounts payable and receivable), and at times did warehouse inventory, pallet jacks and drove a forklift. Our primary client was Kraft Foods. We organized their participation in events such as BorderFest, H-E-B Pharmacy conferences, and a South Texas mobile tour. For the last seven years prior to joining HEI, Ive provided marketing research for broadcast tv in the San Antonio market as a Research Director. It has been my job to take qualitative and quantitative data (Nielsen ratings) and find the stories that showed where my stations were # with in key demographics. The best use of my skills was aiding the sales team to find the specific programs that could best drive traffic to their clients - our advertisers. The clients I most enjoyed helping were our local mom pops who have no access to this information because of budget. Prior to this I have worked as an assistant to the Sales Promotions Director of the San Antonio FOX affiliate. This involved heavily event coordination, script writing and tracking success of promotions for ROI. Specialties My experience includes analyzing data and communicating to decision makers their return on investment in media and event promotions. I have strong event management skills, social media and technological skills with a major creative flare. read more ...
  • graphic design
  • advertising
  • photography
  • music
  • art
  • kids
  • history
  • incubus
  • chicago
  • Providence High School
  • St Marys University
  • Incarnate Word High School
  • Acn
  • Account Services
  • Kens 5 Cbskcwx 2 Cw
  • Kabb Fox 29kmys 35 Mnt

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