Also known as: neilrobert21
Passionate and purposeful new-school old-school insight-driven strategic planner with years experience seeking new opportunities and assignments. Always curious, Neil has authored and helped develop powerful ideas for global organizations by translating insights about people, their stories and brand behavior into profitable, media-neutral marketing strategies. He has successfully held senior management positions at leading creative agencies in London (Grey), Los Angeles (BBDO), San Francisco (Citron Haligman Bedecarre - now AKQA) and Chicago (Leo Burnett) having started out as an ad hoc research manager at Unilever. Neil's extensive brand experience includes leading and managing planning teams on Kelloggs, The U.S. Army, Glaxo Smith Kline, PG Health and Beauty Care, Apple, Sony, Pioneer Electronics, Hewlett Packard, Canon Cameras, Wachovia Bank, Dreyfus Financial Services, Lee Apparel Europe, Virgin, Blue Cross of California, DreyersEdys Premium Ice Cream, Taunton Cider Co., Becks Beer, Macy's West, Odwalla among many others. And lots of new business. His creative strategies have helped produce communication and business ideas that have won Effies and some of the most prestigious creative awards in the world. Neil believes that branding is a social rather than a physical science and that peoples behavior is driven by experience rather than understanding. That the process of branding is more relevant than ever in our complex, messy world overwhelmed with messages and saturated with choice. Better branding makes the art of selling faster, easier and cheaper. Respected within the advertisingmarketing community, Neil has served as a Board Member of the AAAA's Planning Committee and the APG.US has chaired and spoken at a number of industry conferences, presented to students at Northwestern, San Francisco State University, the graduates of the VCU Brandcenter and serves as a long-standing instructor at the Miami Ad School. Specialties Brand renovation and growing core business New approaches to behavior modification Archetypal brand strategies and storytelling Qualitative and quantitative research methodologies Creative brand idea and company culture workshops Portfolio management Socio-cultural trend analysis marketing to men Collaboratively challenging thinking geared to the status-quo
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Neil Saunders's age is 83.
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Musical artist. You can find more here.
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