Strategy executive focused on building brands and optimizing marketing in order to achieve maximum business results. Extensive experience in applying practical, analytical and strategic techniques to address board-level issues in brand and corporate strategy. Advisor to clients across a variety of industries, such as financial services, technology, consumer products, professional services, energy. Co-founded Optimor, brand strategy consultancy for WPP and Millward Brown. Frequent speaker at conferences on brand and marketing strategy. Top tier educational credentials, from Wharton, MIT and Columbia University. Specialties Overall goal is to develop brand strategies to maximize financial results. Areas of focus include: - Brand Strategy, Positioning, Architecture - Brand Assessment and Opportunity Identification - Brand Growth Strategy - Corporate Reputation and Branding - Brand Valuation - ROI and Marketing Accountability - Brand Experience Optimizationread more ...read less ...
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