Pete Gall

Male, 48 years old

pgall • petegall

Indianapolis, IN

Pete Gall is a natural storyteller who excels at getting to the heart of a brand and then building durable symbols that help the brand live, navigate, and communicate its inspiration to the world. This ability to grasp and articulate "big ideas" in complex environments has led Pete beyond creative services into organizational guidance and brand stewardship aligning teams with vision and the right stories. One key is Pete's "pursuit interview" approach, which he applies with his personal clients, with the firms he advises through other agencies, and with the families he serves in the creation of private memoirs. What sets Pete's work apart is an innate ability to get to the deep, true, enduring answers that really drive people, but so often live hidden beneath the surface answers we use in ordinary life. Pete's been a copywriter for the world's three largest ad agency conglomerates, Omnicom (McCann-Erickson), WPP (J. Walter Thompson), and Publicis. As a young man suddenly disillusioned by the inherently immoral nature of most advertising efforts, Pete burned his portfolio and fled to Denver, where he spent five years divided between seminary, various ministry endeavors, and playing the role of executive director as he helped resuscitate a now thriving non-profit organization. He returned to writing when he realized the problem wasn't the industry, but the way people engage the industry. Today he works from a set of basic rules that govern the stories he'll tell. Ask him about them sometime and he'll tell you more. Pete has published two books with an imprint of HarperCollins, and collaborated on three others. He served on the board of the Harrison Center for the Arts, and is currently involved with several international ministry efforts, placing particular focus on Egypt, Haiti, Romania, Nigeria, and Guatemala. Specialties Articulating passions, aligning impulses with vision, identifying waste, spotting life, helping people feed the right dog in the fight. read more ...