Globally recognized, senior level digital and integrated marketing leader with years BB BC marketing experience, including yrs managing andor leading digital marketing. Experience includes gaining best in class results at Fortune Global brand leaders Motorola, ADT and Aon. Consulting experience with brands including Unilever, Firestone, Blue Diamond, Gold Eagle, Subscribermail, NEC...Proven ability to quickly make dramatic improvements in marketing effectiveness and design and lead global digital marketing programs recognized as marketing best practices by the DMA, BtoB, MarketingSherpa, Inside Direct, Google Yahoo execs, etc. Recognized as a "Marketing Thought Leader" by the DMA, a "marketing expert" by Crain's BtoB, "Motorola's internet marketing maven" by the BMA. featured in AD-Tech MarketingSherpa's "Great Minds in Marketing" and referenced in the AD-Tech official blog as the "best" speaker on an AD-Tech conference expert panel on Search Engine Marketing. Experienced in all areas of digital marketing website mgmt, ecommerce, social media, email marketing, search engine marketing (sem), search engine optimization (seo), online advertising, webinars, affiliate marketing, content marketing, metrics, offlineonline integration plus extensive traditional marketing communications, CRM, and marketing management. MarketingHire.com clients Nike, Microsoft, Campbell Soup, Discover, Visa, Accenture, Petsmart, Progressive, Deltek, Kohler, etc. Quotedreferenced as a marketing expert in Forbes, Wired, Crain's BtoB Magazine, Direct Magazine, Wall Street Journal's Career Journal, Inside Direct Mail, MarketingSherpa, "BB Brand Management" by Philip Kotler (the "father of modern marketing"), etc. Regular presenter at marketing conferences events (Ad-Tech, BtoB, DMA). Publisher of Marketing Today, recommended by Harvard B-School, Northwestern, Vanderbilt, Inc, Entrepreneur, Seth Godin... Specialties Global marketing management, internet marketing interactive marketing online marketing web marketing e-marketing, marketing communications, social media, integrated marketing, direct marketing, business-to-business (BB), business-to-consumer (BC), advertising, chemicals, financial services, management consulting, business services, web ., search engine marketing (SEM paid search), search engine optimization (SEO), email marketing, CRM, marketing analytics marketing metrics.read more ...read less ...
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