Raina Kumra in New York, NY | Harvard University - New York University

Raina Kumra

Female, 42 years old

Raina Kumra and Robert Bole are Co-Directors of Innovation at the BBG. The new leadership team will help advance the BBGâ€™s mission to reach global audiences, collaborating with BBG Networks: the Voice of America, Radio Free Europe, Radio and TV Marti, Radio Free Asia, and the Middle East Broadcasting Networks. The new team will focus on public-private partnerships, and innovate across content, access and distribution for the BBG. Raina most recently served as Senior New Media Advisor in the State Department's Office of eDiplomacy, Diplomatic Innovation Division. She is the founder and CEO of The Agency for Holistic Branding, a strategic design firm who's mission is to create work that improves people's lives by creating cross-cultural impact. She founded Light Up Malawi, a non-profit focused on renewable energy in Africa. She serves on the Advisory Boards for MedicMobile, (open source mobile health), SMS:Credit (open source micro-finance tools), EpidemIQ (open data for health) and Sanjhi (media literacy for Indian youth). Previously, Raina led the conversion of Wieden+Kennedy New York to a full-service digital agency in her role as Director of Digital Strategies. Raina has worked with Microsoft, Burberry, Nike, Nokia, Levi's, Unilever, Nestle, Avaya, IBM, Intel, Cantor Fitzgerald, Johnnie Walker, Match.com, ING Direct, ONE.org, Mentos, JWT, ABC Family, EA, ESPN, Brand Jordan, and several others blue-chip brands. Raina engages across multiple disciplines: creative through planning, and acts as a catalyst for digital learning internally while providing clients with non-traditional approaches to branding. Raina holds a B.S. in Film and Television production from Boston University, an M.A. in Interactive Telecommunications from NYUâ€™s ITP program and an M.Des.S. in Design Studies for Digital Applications in Urban Planning and Architecture from Harvard University. Her work has been published in several journals and is part of the MoMA permanent collection. Specialties Interactive, Digital, Branding, Change Management, Business Development, Lead Generation, Pitches, and cross project Consulting, Getting stuff done, getting stuff made and making work fun. Interplay between urban fabric and environmental advertising. Technological trend spotting and theme based research for first phase marketing planning. Scenario planning and Futurecasting, Perception dynamics, Influencer tactics and seeding, Technical understanding from programming through play, Negotiation read more ...