Rick A. Warp

Male, 70 years old

Clarity has helped companies grow for the past 18 years, through advice that is both strategically insightful and based in reality. Our market-focused strategies help our clients to 1) improve the success of today's offerings, and 2) find opportunities for future growth and profit. We inform our work through intense market engagement, gaining deep understanding of customers, competitors and our clients themselves. Our fundamental belief is that the resulting market segmentation and strategic value propositions should be the foundation of any business - driving new offering development, operations, services, go to market planning and partnering. Our distinctive methodology is not only the foundation of our work, but we also empower our clients to do this themselves through our learning programs. Specialties Value propositions and value delivery systems, Market-focused segmentation, Corporate strategy, Technology product and service development, Customer decision making read more ...
  • Stanford University
  • Stanford University Graduate School Of Business
  • Chairman
  • Ceofounder At Clarity Corporation
  • Worldwide Marketing At Sun Microsystems

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