London, England | New York, NY | Edinburgh, Scotland
Also known as: speaktorobster
With over ten years’ experience in marketing consultancy and strategic brand planning, my experience at developing and implementing strategies for some of the leading brands in the marketplace has fuelled fresh thinking – not just within the teams and agencies I have worked in, but across these agencies’ wide breadth of clients. I have a proven track record of successful strategies – both above and below the line, underpinned by customer focus with enhanced market intelligence and sales conversion as the core output. Comfortable working with TV as much as new media and direct, my skillset allows me to develop campaigns using the best media for the objective. As such I like to think of myself as part of the new breed of Direct. With a keen eye for emerging technologies, many of the digital commissions I have led have become industry benchmarks: mform.co.uk was the first whole of market mortgage search engine in the UK; the SPT consumer site delivers travel information across a wealth of user intuitive formats; new web tools developed for Scottish Enterprise allow businesses to learn about and access support in a manner suited to their needs. Ultimately, as a strategist I appreciate the need to drive alignment with consumer demand and expectation as opposed to creative or client preference and my track record proves my ability to deliver on this. I've a strong understanding of consumers, and the expertise to effectively and efficiently identify insight and market need upon which to build strategy and combine it with appropriate technological application. I take an energetic and direct approach to my work, and I'm a strong communicator – able to listen and respond effectively through appropriate tone-of-voice and empathy. I am confident speaking in public to audience large and small – regularly delivering presentations to industry, and I have extensive experience of client contact. Specialties STRATEGY & PLANNING - audience analysis - persona specification & exploration - brand: strategy, development, evaluation & development - strategic communications planning - qualitative research: design, implementation & interpretation INTEGRATED COMMUNICATIONS STRATEGY: - pay per click - email marketing / eCRM - affiliate marketing - online advertising: planning - virals: concept, development & deployment - mobile marketing - social networks - campaign metrics & measurement
Rob S M, age 30s, Fort Rucker, AL View Details
Locations: Fort Rucker AL, Ames IA, Boone IA Possible Relatives: Eric R M, Gregory W M, Judy I C M
Rob S M, age 50s, Wheat Ridge, CO View Details
Locations: Wheat Ridge CO, Denver CO, Broomfield CO Possible Relatives: Katherine A M, Michelle K M, Neil A M
Rob S M, age 50s, Turlock, CA View Details
Locations: Turlock CA, Waterford CA, Sydney FL Possible Relatives: Kelly M J, Kathleen S K, Melba E M
Rob S M, age 50s, Livermore, CA View Details
Locations: Livermore CA, Pleasanton CA, Fremont CA Possible Relatives: Lola C M, Sherrill A M
Rob C M, age 50s, Nampa, ID View Details
Locations: Nampa ID Possible Relatives: Jennifer B H, Clovia D M, Ryan P M
Rob E M, age 50s, Apple Valley, CA View Details
Locations: Apple Valley CA, Victorville CA Possible Relatives: Earl R M, Kayla J M, Kelli L M
Rob M M, age 70s, Charlottesville, VA View Details
Locations: Charlottesville VA, Pasadena MD, Palmyra VA Possible Relatives: Deborah D M, Holly C M, Jason I M
Rob C M, age 70s, Crescent City, CA View Details
Locations: Crescent City CA, Juneau AK Possible Relatives: Amanda L G, Brian J M, Kevin R M
Rob C M, age 70s, Hayden, ID View Details
Locations: Hayden ID, Belvedere Tiburon CA, Tiburon CA Possible Relatives: John A M, K M, Nancy L M
Rob W M, age 80s, Lowell, MA View Details
Locations: Lowell MA, Newbury MA Possible Relatives: Susan M K, Mary E M, Robt W M
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Sir Robert Arnold McLeod is a tax specialist in New Zealand. In the 2019 New Year Honours, he was appointed a Knight Companion of the New Zealand Order of Merit, for services to business and Māori.
Ron McLeod was a former Australian rules footballer who played with North Melbourne and St Kilda in the Victorian Football League (VFL).
Roy D. McLeod was an American football coach. McLeod was the second head football coach at Dickinson State College—now known as Dickinson State University–in Dickinson, North Dakota and held that read more...
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Sir Robert Arnold McLeod is a tax specialist in New Zealand. In the 2019 New Year Honours, he was appointed a Knight Companion of the New Zealand Order of Merit, for services to business and Māori.. You can find more here.
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