sandra bradley
Over years of digital marketing strategy experience and driven by interactive marketing tactics that drive business results. Worked with many Fortune clients nationwide as well as niche companies. Some recent consulting roles include Producing digital brand buzz ideas for a major apparel retailer Developing analytics strategies to drive actionable insights for a publishing company Developing a social strategy for a business services organization Improving user experience to maximize conversion for an e-commerce enterprise Conducting social and mobile user experience audits and competitive analysis for a major grocery chain Lead the web marketing practice for the UW E-Business Consortium, an elite group of leading companies including Lands' End, American Girl, Kohler, CDW, Spectrum Brands, Eastbayfootlocker.com, Grainger, and Harley-Davidson. Consult with key executives in these companies to identify best interactive marketing solutions to solve real business problems and to facilitate benchmarking and sharing of success stories and lessons learned. Lead retreats, web clinics, and conferences that focus on what works, what doesnt, and whats next for digital marketing and have a passion for innovation. Prior to joining the consortium, led the Interactive Services division for Hiebing, a full-service branding strategy and marketing firm. Prior to joining Hiebing, founded and led Aesention, Inc., an award-winning web boutique specializing in e-commerce, content management systems, and intuitive web design. A frequently requested presenter at conferences and lead seminars on topics related to emerging interactive marketing trends, best practices in online tactics, conversion, social media, and driving insights from analytics. Also co-authored The Managers Guide to Marketing, Advertising, and PR. Specialties Web strategy, online marketing planning, e-commerce, website assessments, increasing conversion, user experience improvements, executive mentoring, social media, mobile marketing, web analytics. read more ...
  • University Of Wisconsin - Madison
  • Account Executive
  • Founder And Ceo
  • Practice Director

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