Sarah Henderson

Female

SHendersonIA

Cedar Rapids, IA

Business development and marketing professional with a background working in the imaging industry, higher education and government. Proven track record of success in B to B marketing; especially in the independent office equipment (BTA) dealer channel, IT Vars and printer resellers. I am also experienced in program design and product launches to this channel and have become a recognized industry writer and speaker on marketing strategy, customer loyalty, sustainability and Managed Print Services (MPS). I have also been responsible for brand and direct marketing, public relations, events, and creative development for nation wide organizations. Specialties - Strategy and execution of direct marketing campaigns, including email. - Brand / image development. - Promotional campaigns and events. - Public Relations and earned media. - Database management and development. - New product launches and campaigns. - Marketing training and consulting. - Market research and analysis. - Social media. - Managed Print Services (MPS) read more ...