Susan K. Jones is a tenured, full Professor of Marketing at Ferris State University, the principal of Susan K. Jones Associates, and an adjunct instructor at West Virginia University's IMC Master's Degree program. Ms. Jones launched her own firm in , specializing in business-to-business, collectibles, catalogs, educational products, and financial services. She joined Ferris State in . At Ferris State, Ms. Jones teaches direct marketing, business-to-business advertising, advertising copy, advertising management, e-commerce marketing, and other marketing, advertising and public relations courses. She developed and leads Ferris States e-commerce marketing concentration. She also teaches the direct marketing, business-to-business and e-commerce classes via Internet. In , she was named Volunteer of the Year by the Chicago Association of Direct Marketing. In October , she received the Robert Clarke Award of the Direct Marketing Educational Foundation as Direct Marketing Educator of the Year. In April she was named Charles S. Downs Direct Marketer of the Year by CADM. In February she received the Andi Emerson Award for creative direct marketing excellence from the John Caples International Awards organization. In August she was named a charter MasterEmeritus Direct Marketer by CADM. In April, she was inducted into the Medill School of Journalism Hall of Achievement at Northwestern University. In September, she was honored with a Northwestern Alumni Service Award. In June, , she received the first Alexia Vanides Teaching Award from the West Virginia University IMC Master's Degree Program. She is the author of Business-to-Business Internet Marketing (th edition) from Maximum Press, and co-editor of The IMC Handbook Readings and Cases in Integrated Marketing Communications (rd edition -- Fall ). She is the sole author of Creative Strategy in Direct and Interactive Marketing (th edition -- Fall ). Specialties Marketing, direct marketing, interactive marketing, e-commerce marketing, non-profit marketing, business-to-business marketing, financial services, collectibles and giftwareread more ...read less ...
social media
american advertising federation
official direct marketing association
emarketing association
University Of Chicago
Board Member At Mercantile Bank
Professor At Ferris State University
Volunteer At Chicago Association Of Direct Marketing Educational Foundation
Board Member At Arts Council Of Greater Grand Rapids
Christian Outreach Committee At Mayflower Congregational Church
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