Working with business owners and sales and marketing executives, we create integrated marketing strategies and then implement the tactical marketing automation and measurement tools to execute those strategies. We help BB and BC companies - Align sales and marketing by understanding sales cycles, buyer behavior and funnel development. - Cost effectively fill the top of sales funnels with suspects through internet marketing activities. - Engage, qualify and nurture suspects to marketing qualified leads, and then to sales qualified leads through the use of marketing automation and CRM tools. My background in sales and marketing, software and consulting combined with years of successful projects and a devoted effort to stay abreast of integrated marketing management topics and tools makes me well suited to help companies accomplish these goals. My ENTJ (Myers-Briggs) personality "type", which is spot on, is described as Frank, decisive, assume leadership readily. Quickly see illogical and inefficient procedures and policies, develop and implement comprehensive systems to solve organizational problems. Enjoy long-term planning and goal setting. Usually well informed, well read, enjoy expanding their knowledge and passing it on to others. Forceful in presenting their ideas. Prior to starting Modern Marketing Federation, I sold marketed Supply Chain Management (specialty in demand management), eCommerce ERP software. With a lot of help from excellent teams, I've completed transactions with corporations like Motorola, Verizon, Lucent Technologies, Otis Spunkmeyer, Georgia Pacific, Atmos Energy, TXU, Novartis, and smaller start-up and midsized companies, consistently achieving above quota. Specialties Internet marketing, Integrated Marketing Management, IMM, strategic planning and solution building, marketing automation, project management, relationship building, complex sales, client satisfaction, Internet technologies applications, consultative selling, demand management, demand creation, Supply Chain Management, strategic selling, quota attainment, closed loop marketing, lead generation. PPC, SEO, web analytics, marketing analyticsread more ...read less ...
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