Also known as: michaelcarey_
Experienced musicmedia professional expertise spans music production, composition, branding, advertising and licensing for film TV. Proven track record translating client's needs and objectives into artistbrand-defining musical executions. ProducerComposerSongwriterRemixer, has worked with platinum-selling and newly emerging artists in the US and internationally. Composed, produced and provided music-creative direction for hundreds of high profile national television commercials and campaigns for leading brands and top ad agencies. FilmTV credits include award-winning films, documentaries, TV series on TBS and The WB, on-air promos for CBS and ABC. Music-Branding--Provided years of strategic music-direction consultation, creation and execution for OSI (Outback Steakhouse, Carrabbas, Bonefish Grill.) Developed musical "voice" of each brand through multiple brand-image updates reflecting evolving brand priorities and target demographics. Music-driven brandingad strategy played significant role establishing Outback as the # brand in its category with multi-billion annual sales and widespread brand-awareness. Awards include Addys, Mobius and Cannes Silver Lion. Specialties Music Production, Composition, Branding Identity, Advertising, BandBrand Partnerships, Transmedia
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