Atlanta, GA | Decatur, GA | Norcross, GA
Also known as: franklazaro
• An MBA with 15 years of brand, strategy, marketing, advertising, promotions, and product experience. • Business Development experience in technology, internet and financial services industries. • Advertising agency and vendor management experience, including traditional and digital media • Knowledge of brand strategy, promotions marketing, corporate identity, public relations and CRM • Product management experience with software and hardware development, e-commerce, e-store, usability and design experience • Experience in developing and presenting to senior executives financial and marketing business cases, in addition to interfacing with Finance to develop reliable forecasts, managing P&L, and LOB budgets • Industry Experience: Technology, Telcom, Wireless, Internet, Financial Services, Energy, Oil & Gas, Consumer Goods, Retail, Non-Profit, Transportation, Military, and Federal Government marketing. • Supervisory experience in both traditional and matrix environments, including India • 7+ years for client service experience • Lead management, lead generation experience, and channel development including metric reporting • Experience with B2B, B2C, segment marketing, including youth, Hispanic, and other sub-segments • Channel experience, retail, direct, indirect, OEM, and online • Big Brand experience: AT&T, Nokia, Blockbuster, Sony Pictures, Playstation, McDonald’s, Marvel, NASCAR, Special Olympics, Motorola, NCAA and more Specialties Agency, client-side, retail, consumer, financial Services, including Big 4 experience; non-profit, telecommunications, technology, internet, e-commerce, wireless Energy, Oil & Gas, Consumer Goods, Non-Profit, Transportation, Military, Federal Government, Media and photography. I have both traditional and new media marketing experience. Analytical, revenue and forecast reporting experience.
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