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Competitive Advantage Gaining and Maintaining Market Share Components of Competitive Advantage Value Driver a single point where a company creates a value for the client Industry Basics Value Drivers that a company must do as well as their competition in order to compete in their industry Differentiation the unique Value Drivers that a company employs in the marketplace to gain an advantage over the competition Industry Median Industry Basics need only be at the Industry Median for a company to be competitive. Differentiation Value Drivers must be above the industry median to convey advantage. Specialties Company Analysis A company analysis reviews all sections of a companys activities. The two essential tools of a company survey are and the Industry Basics survey and the Differentiation survey. Each survey reviews the essential elements of company performance, as pictured in the diagram above, in order to determine the root cause of performance problems within the company.
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