Also known as: kirkrgray
Have a broad background in everything from administrative work to e-marketing. Currently, I am working with Military.com doing Member Communications to over 10 million members of this fantastic website with a dynamic niche market. Member Communications are weekly newsletters, based on service or interest, they not only communicate the current military information to our members or career/transition advice, but provide valuable ad-space for our vendor clients. I am responsible for the majority of the newsletter construction through CMS and also in designing and developing in-house campaigns and copy writing for our own products - GI Bill Calculator for one - and in ensuring vendor ads are consistent with our image and in building those through Photoshop for placement in upcoming issues. Most recently I was a contractor for Monster Government Solutions (MGS) in their marketing department and developed and deployed a successful e-mail marketing campaign for their Federal, Defense, State and Local and Education verticals. These weekly targeted messages were well received in what was an under-served market. Monster Gov't Solutions did not have the same brand muscle or awareness that Monster has with the corporate word and this campaign bolstered the image, positioning MGS as not only a leader but also a resource for thought leadership. This campaign was built from the ground up, list cultivation, template design, policy setting and strategic applications. Open rates of campaigns were consistently in the 8-10% range, regardless of topic and opt-out rates remained below 1%. Specialties e-mail deployment, branding and identity, design and campaign building and deployment, emarketing
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