Also known as: hello_amanda
Welcome to my LinkedIn Profile. How do you manage your marketing Here at Alterra, we focus on matching the best solutions to our clients's needs. From one-off, affordable projects through to long term retained clients we focus on providing solutions with measurable results. I started my career with the Finance Department of Ford Europe having completed a BA in Accountancy and an MSc in Management Science at Imperial College, London. I then spent years in the City working for Barings and Phillips Drew Fund Management as an Investment Manager. Subsequently, I set up my own independent consultancy advising investment companies on the application of new technology. At Alterra we have areas of focus . Business planning It is difficult to be objective when running your own business. A business plan ensures you have a dynamic framework for growing your business where you know how sensitive your projected profits are to the unexpected. We have a process which gives you an action plan for meeting your objectives. . Marketing strategy Our marketing audit looks at all the different media a company is currently using to promote their products and services and analyses which are yielding the greatest return on investment. We then come up with recommendations for improvements and implement them on a project by project or retained basis. . Social media strategy, training and management Implementing a social media strategy is a time consuming element of marketing where a company may not have the skills to implement it effectively. We train your staff to have the right skills and write social media strategies and guidelines. Our speciality is LinkedIn for professional service companies. Specialties Marketing strategy
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