Also known as: carolfowler
Carol Fowler lives in Birmingham, Alabama. She is a 1980 graduate of Jackson-olin High School and she works at Southern Family Market. Her favorite film is Comedy.
Also known as: carolfowler
Senior digital content strategist with unwavering commitment to strong writing, impactful headlines and the best SEO practices. Led award-winning media operations, bringing them into the digital age. Committed to combining the best of proven storytelling with social media and new technologies to maximize engagement through relevant, quality content. Experienced at using data on daily basis to guide editorial decisions about audience interest, i.e. Google Analytics, Webmaster Tools, and AdWords. Exceptional skills in leading editorial, sales and marketing teams to provide content for new audiences, with shorter attention spans, who self-select content and find out whats happening on-the-go with multiple mobile devices, in a world in which the second screen has become the first screen. I've spent most of my career in Chicago - the third largest US media market - having served in senior positions at four of the five top TV stations. I've had the privilege of working on some of the best teams around. And the innovations have continued to reap benefits. Coverage under my direction has been responsible for some of the most significant social and political action in the Chicago market, with ramifications nationally. Specialties Content strategies to build SEO Moving traditional journalism into the mobile space Video production Leveraging social media to market content and find new audiences Embracing new technology to bring efficiencies and speed Project and budget management Team development WordPress expert
