Also known as: gcouncil
I'm obsessed with ideas. And I love big ideas that are based on deep insights and then seamlessly drawn through any medium in order to create an unstoppable swell of behavioral change. What does that mean? Let's just say I love to connect the dots. And I have over 15 years of experience doing it— creating successful, integrated marketing campaigns using compelling, human stories that connect with consumers in a way that evolves brands beyond products. I'm also passionate about incubating creative thinkers and doers, developing creative strategy and general nut cracking. (oh, and I also like to explore the relevance of emerging technologies and how to exploit them for profit.) I started my career at a small boutique agency in SoHo Called Isocurve where we all rolled up our sleeves and got involved with a bit of everything. That being said, I led both creative and technology teams in the development of interactive brand communications such as web sites, client collaboration environments and product development. Post September 11, (yes it bears mentioning as it was a turning point for a lot of people) I found myself freelancing for multiple agencies such as BBH, MRM, Cullinae Partners, and OgilvyOne, working on everything from award winning CRM programs for Advair to Print campaigns for Levis to brand development for Sirius Satellite Radio. Basically, I learned a heck of a lot. I then decided to grow some roots with consecutive creative lead positions at DraftFCB, EuroRSCG and Finally G2 Worldwide on accounts including AARP, Advair, Volvo, Jose Cuervo, Cialis and Latisse. At G2 I've had some fun too, winning pitches for Boehringer Ingelheim’s new blockbuster drug—Pradaxa, Bauche + Lombe’s digital and social media business, and most recently, experiential AOR for Southwest Airlines. Over the years, I've led teams creating work that has won awards from the New York Addys and DTC Nationals. Well, that's about it for now, but check back, things are moving fast! Specialties • Management and incubating/mentoring creative thinkers/doers • Creative strategy and general nut cracking • Understanding the relevance of emerging technologies and how to exploit them for profit
