Also known as: jpbiscotti
Jennifer Covello is a financial services professional with expertise in online banking services. Her corporate career includes positions in IT, marketing, sales support, communications, and product management. She is known for her attention to quality, out-of-the-box thinking, and strategic focus. Because she possesses a wide range of business experience in both corporate and small business, she is able to easily relate to the various functions in an organization. She has a keen ability to break down complex challenges and provide solutions that are focused on efficiency, effectiveness, and customer satisfaction. Never known as a one-trick pony, Jennifer augments her business acumen with her passion for parenting in her blog, Parenting for Purpose. As The Purposeful Parent, Jennifers mission is to help parents break the cycle of poor parenting by encouraging and challenging them to pay attention to their parenting style and the example they are setting for their children. While she has a particular focus on single parents, Jennifers relatable style and no-nonsense solutions can be utilized by any parent who is interested in being an authentic and confident parent. Jennifer authored and published a dual award-winning baby journal, My Life, a childrens book, Frittabello and his Angel and developed a line of baby gift accessories. Jennifer is a frequent contributor to various online magazines including, "Market Mommy" where she shares her insights on how to be a savvy mompreneur. She was also a contributing author to Moms to Motherhood, a Gratitude Project book, and "Mom, Inc". Jennifer is a native of Long Island, New York and holds a B.S. degree in Management Information Systems from Indiana University of Pennsylvania and an MBA in Marketing Management from Pace University, New York.
