Also known as: jr.
I'm an experienced brand leader and digital marketing expert with years in marketing and communications management. I have deep experience in content marketing, search marketing (SEO, paid search), social media marketing, localmobile marketing, audience targeting and analytics, and have been called on to speak on these cutting-edge digital areas at major conferences. I'm currently Chief Brand Strategist for Bai Brands, makers of Bai Antioxidant Infusions-- a line of beverages recognized as a "Breakout Brand" by Beverage World Magazine. Consumer demand has sparked hyper-growth and Bai is now rolling out nationwide via a newly signed distribution agreement with Dr Pepper Snapple Group. Before Bai Brands I was VP Marketing for the local digital division of one of the largest media companies in the world- Advance Conde Nast. At Advance Digital I led marketing and brand strategy, and built the group focused on search and social media optimization for the company's media properties. I also pioneered the building of agency services-- offering SEO, Paid Search, Social Media, Content Marketing and audience-targeted display to local and regional businesses. Specialties Digital Marketing and advertising, Content Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Local Search, Social Media Optimization (SMO), Paid Search (PPC), Web Analytics, Usability Research, Digital Product Development, Digital Sales Team Training, Vision and Strategic Plan development for organizations.
