Also known as: matthewtsmith
Seasoned marketing executive with experience in start-up, high growth and turnaround businesses. Highly analytic, entrepreneurial, action-oriented and results-driven. Extensive experience building and leading B-to-C marketing functions including customer loyalty, consumer insights, segmentation and modeling, promotional planning, telemarketing and e-channels. Multi-industry B-to-B experiences including advertising, PR, and executive level participation in trade groups and associations.
