Also known as: rebeccacarroll
Becky is a director of social media strategy at PwC as well as a thought leader and speaker she leads the social media consulting practice in Southern California. Becky helps clients define and implement social media strategies to drive digital customer engagement and improved customer experiences resulting in business impact. She helps global companies take a customer-centric approach to marketing, customer service, and digital technology. Becky is the author of The Hidden Power of Your Customers, released by Wiley in July . She is the author of the blog Customers Rock, listed # in the Top customer service blogs. She was also selected as one of the Top CRM Influencers You Should Be Following by Zoho. She was a lecturer at UC San Diego for years on how to market with social media as well as the Social Media Contributor for NBC San Diego Morning Show on KNSD TV. Previously, Becky founded the Petra Consulting Group, a management consultancy. Beckys clients included companies such as Electronic Arts, HP, Fujitsu, and Ford Motor Company as well as start-up companies. Becky was also the Community Program Manager for Verizon, where she developed the social media strategy for the community, forums, and blogs and was part of the larger Verizon social media team. Becky is a highly-regarded speaker with international expertise her speeches range from keynotes to custom workshops to webcasts. Becky also served as the Director of Social Media for Brickfish, a start-up social media marketing platform and was responsible for all aspects of social media marketing and advertising. Previously, Becky was a Senior Consultant with industry-leading Peppers and Rogers Group. Prior to joining Peppers and Rogers Group, Becky worked at Hewlett Packard for years, including her position as Director of Marketing for the UK and Ireland. Prior to her time in the UK, Becky was the Worldwide Customer Loyalty Marketing Manager for HP Services. Specialties Social media, strategy, marketing, customer retention and customer loyalty, customer service, customer experience, service and support strategy in high technology, information technology, entertainment industry, gaming industry, speaking, automotive industry, contact centers.
