Consummate ecommerce marketing professional in BB and BC, most of it in publishing. Eight years in online marketing for Harvard Business Review, MIT Technology Review, Reed Business Information, RISI and numerous contracted clients (see description under eComm). Top level expertise in )email marketing, including triggered campaigns, segmentation, and behavioral targeting. Excellent copy-writing and design skills. ) eNewsletters, including template creation. Thorough understanding of engagement strategies for acquisition and retention, including testing and performance analysis. Adept at analysis of all KPIs, formulating action plans, and getting buy-in of stakeholders necessary to support and implement best practice strategies and tactics. Other areas of expertise SEO, Social Media, read more ...read less ...
e-commerce
seo
publishing
strategy
copywriting
web analytics
digital media
online marketing
digital marketing
marketing communications
Director Of Marketing
Chairman
Director At Ecomm Direct
Senior Director Of Audience Development At Risi
Outbound Interactive Products At Reed Business Information
Consumer Marketing Director At Mit Technology Review Magazine
Circulation Promotion Director At Harvard Business Review
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