Also known as: arthurscohen
Consummate ecommerce marketing professional in BB and BC, most of it in publishing. Eight years in online marketing for Harvard Business Review, MIT Technology Review, Reed Business Information, RISI and numerous contracted clients (see description under eComm). Top level expertise in )email marketing, including triggered campaigns, segmentation, and behavioral targeting. Excellent copy-writing and design skills. ) eNewsletters, including template creation. Thorough understanding of engagement strategies for acquisition and retention, including testing and performance analysis. Adept at analysis of all KPIs, formulating action plans, and getting buy-in of stakeholders necessary to support and implement best practice strategies and tactics. Other areas of expertise SEO, Social Media,
