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Blair Smith in Toronto, ON

Blair Smith

Toronto, ON

Also known as: blairaasmith

I am a thoughtful marketing professional with over five years of tackling business challenges head on to deliver creative consumer-focused solutions on packaged goods, traveltourism and healthcare brands. Strategy that I craft is rooted in internal and external data and insights, but is also informed by a curious mindset that drives me to look at things differently. I like to question the status quo in a constructive way. Solutions that I build use strong creative ideas executed across the right mix of media based on the objective, target audience and budget. Ive led integrated marketing campaigns of all shapes and sizes using traditional (TV, print), digital, direct, social, promotion and in-storePOS channels. My working style is collaborative, with an instinct for seeing and advancing good ideas. I establish strong relationships based on trust and mutual respect. And when its time to shift from strategy to execution, I let no deadline or detail pass when managing my projects or budgets. Functionally, this makes me a brand or marketing manager, marketing strategist, integrated communication planner or project manager. Emotionally, Im a guy who loves the challenge of solving different brand problems through the collision of strategy and creativity to engage audiences and drive results. Specialties Marketing Research, Analysis and Insight Mining Brand and Marketing Strategy Integrated Communication Planning Multi-Channel Marketing (Digital Marketing, Direct Marketing, Retail Marketing) Project Management Budget Management Team Leadership, People Management and Mentoring