Also known as: Marc_Pelletier
Marketing director with over years experience in managing acquisition and retention campaigns in the service sector. Deep knowledge in implementing CRM and relationship marketing programs, through web, social media, direct marketing as well as traditional channels. Proven ability to manage, lead and motivate a team to complete a high volume of projects in a fast paced entrepreneurial environment. Result driven, creative problem-solver who consistently strives to exceed expectations. Excellent analytical skills. Perfectly bilingual (EnglishFrench). Directeur marketing ayant plus de ans dexprience mener des campagnes dacquisition et de rtention dans le secteur des services. Connaissances approfondies en implantation de programme CRM et de marketing relationnel, tant par le biais du Web, des mdias sociaux, que du marketing direct et des mdias traditionnels. Habilet prouve grer, guider et mobiliser une quipe pour complter un nombre lev de projets dans un environnement entrepreneurial en forte croissance. Motiv par les rsultats, dot dun esprit cratif et curieux. Specialties - Acquisition (lead generation) and retention campaigns - Digital marketing (social media web mobile sms email search) - Marketing related CRM initiatives (including IT related subjects) - Direct mail communications based on variable data - Database marketing and analysis - Marketing team management, leadership and strategy - Outbound telesales and call center management
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