A recognized pricing expert, Mark Stiving, PhD, MBA, helps companies boost revenue and profit. Start-up or seasoned enterprise, all businesses benefit from Marks value based pricing strategies to capture their true worth. With years experience in price segmentation, pricing product portfolios and visionary pricing, Marks analytical skills provide specific directionand attain quantifiable results. Mark thrives when coaching entrepreneurs how to focus their energies and capital in a direction critical for success. His experience in the elusive but crucial area of accurate pricing inspires management and marketing professionals to gain confidence and grasp concepts that will profit both company and customer. Mark also enjoys speaking to pricing professionals and executives at major conferences for the Professional Pricing Society, International Quality and Productivity Center (IQPC), American Marketing Association, Consumer Electronics Design and Installation Association (CEDIA), Marketing Science and other professional settings. Mark generously credits the Toastmasters community that helped him excel as a professional communicator. Sought after as a coach, Mark has consulted with Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, small businesses and new ventures. He currently works full time teaching pricing and product management. Marks book, Impact PricingYour Blueprint for Driving Profits (EP Press ), is a highly readable and practical manual applicable for pro or novice. Now available at Amazon, www.tinyurl.comimpactpricing. Other articles appeared in the Journal of Consumer Research, Management Science, and the Journal of Commerce. Mark shares his knowledge and latest thoughts on pricing at www.PragmaticPricing.com and pithy insights on Twitter @MarkStiving. Mark earned a BSEE at The Ohio State University, an MBA at Santa Clara University, and a Ph.D. in Marketing at U.C. Berkeley. Specialties Skills Pricing strategy and tactics, leadership, econometrics, business development, contract negotiations, channel management, product management, businessmarketing analysis, presentationsteaching. Tools Excel (including VBA macros), Powerpoint, Word, Project, SPSS, Quickbooks. Mark is analytical and goal oriented, dedicated, and creative. He strives to learn what every person or organization in any given situation needs and wants, which leads to win-win solutions.read more ...read less ...
marketing
leadership
training
sales
coaching
management
strategy
blogging
start-ups
business development
strategic planning
business strategy
product development
team building
leadership development
public speaking
Santa Clara University
The Ohio State University
University Of California
Berkeley - Walter A. Haas School Of Business
Berkeley - Walter A. Haas School Of Businessa
Speaker
Director Of Pricing At Maxim Integrated Products
Pricing Expert
Author At Markstiving
Member Of Technical Staff At National Semiconductor
President At Home Director
Ceo & Founder At Destiny Networks
Assistant Professor Of Marketing At Ohio State University
Sales Engineer At Ltx Corporation
Sales Engineer At Advantest
Design Engineer At Oneac
Director Of Pricing At Maxim Integrated
Pricing Blogger At Allbusiness.com
Instructor - Pricing And Product Management At Pragmatic Marketing
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