San Jose, CA | San Francisco, CA
Also known as: MarkStiving
A recognized pricing expert, Mark Stiving, PhD, MBA, helps companies boost revenue and profit. Start-up or seasoned enterprise, all businesses benefit from Marks value based pricing strategies to capture their true worth. With years experience in price segmentation, pricing product portfolios and visionary pricing, Marks analytical skills provide specific directionand attain quantifiable results. Mark thrives when coaching entrepreneurs how to focus their energies and capital in a direction critical for success. His experience in the elusive but crucial area of accurate pricing inspires management and marketing professionals to gain confidence and grasp concepts that will profit both company and customer. Mark also enjoys speaking to pricing professionals and executives at major conferences for the Professional Pricing Society, International Quality and Productivity Center (IQPC), American Marketing Association, Consumer Electronics Design and Installation Association (CEDIA), Marketing Science and other professional settings. Mark generously credits the Toastmasters community that helped him excel as a professional communicator. Sought after as a coach, Mark has consulted with Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, small businesses and new ventures. He currently works full time teaching pricing and product management. Marks book, Impact PricingYour Blueprint for Driving Profits (EP Press ), is a highly readable and practical manual applicable for pro or novice. Now available at Amazon, www.tinyurl.comimpactpricing. Other articles appeared in the Journal of Consumer Research, Management Science, and the Journal of Commerce. Mark shares his knowledge and latest thoughts on pricing at www.PragmaticPricing.com and pithy insights on Twitter @MarkStiving. Mark earned a BSEE at The Ohio State University, an MBA at Santa Clara University, and a Ph.D. in Marketing at U.C. Berkeley. Specialties Skills Pricing strategy and tactics, leadership, econometrics, business development, contract negotiations, channel management, product management, businessmarketing analysis, presentationsteaching. Tools Excel (including VBA macros), Powerpoint, Word, Project, SPSS, Quickbooks. Mark is analytical and goal oriented, dedicated, and creative. He strives to learn what every person or organization in any given situation needs and wants, which leads to win-win solutions.
