Originally worked in Information Technology, including positions in software development, consulting, and sales/marketing. After that I studied for my Ph.D. and have been teaching marketing since 2001, specializing in technology-related marketing courses. I consult in marketing, especially internet-related marketing issues. I am also the Friday news blogger for the Pearson Higher Education "Inside Marketing" blog, http://www.pearsoninsideguide.com/marketing/dashboard I love teaching, and won a university teaching excellence award in my fourth year at GMU. I especially like it when my students stay in touch after graduation, and enjoy opportunities to bring them back to talk to my current students. Specialties Marketing and technology, internet marketing, educationread more ...read less ...
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